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Monday May 8, 2017
It is important to test ecommerce websites and mobile applications so that it won’t compromise on various crucial factors such as user experience, mobile responsiveness, customer data security, quick load time, and secure transaction. Also, the success of your ecommerce website (or mobile application) depends on proper functioning of these factors and do not have any bugs in it. Thereby, you can give your customers a nice and enjoyable experience.
Testing is Crucial for Your Ecommerce Success
Ecommerce applications have lots of users worldwide as they deal with finance, marketing, retail & wholesale, manufacturing, and auctions. In addition, global ecommerce industry is witnessing huge growth for the past few years and it is estimated to be worth $22.1 trillion, according to United Nations Conference on Trade and Development (UNCTAD). Organizations need to be gives more focus on testing their website or mobile app and make it as an essential part of their future ecommerce application development.
There have been many cases of ecommerce application failure and these failures can be avoided by implementing better testing techniques. The main reasons for testing your ecommerce application is to check the usability of the application, its user-friendliness, and to make your ecommerce website/application bugs-free.
Also, you need to keep in mind that you have to maintain Quality Assurance standards to show commitment to delivery your quality ecommerce product to your customers. Here are seven important things on how to test ecommerce website or application.
1) Testing Ecommerce Application’s Functionality
An ecommerce web or mobile application has four important elements in its structure, and they are:
Before you conduct functionality testing, we need to understand the ecommerce website or application very well. The above mentioned features are commonly found on all ecommerce applications, yet most of them are customized as per business requirements.
2) Testing Ecommerce Application Workflow
The testing of the complete workflow of your ecommerce web/mobile application consists of:
3) Payment Gateway Functionality
Another important functionality to test is the payment gateway and you have to conduct multiple tests to ensure it functions properly and provides security while doing online transactions. Here are the checkout and payment processes that you need to test:
4) Performing Security and Vulnerability Assessments
Since ecommerce applications hold valuable information (customer’s personal and banking data) you need to conduct security testing to check for security and vulnerability issues in them. You can use testing methods like SQL Injections, ethical hacks on Login, Register, Payment gateway, and other various pages.
5) Checking Compatibility with Web Browsers
It is important for ecommerce applications to work on all types of web browsers such as Google Chrome, Firefox, Opera, Internet Explorer, Safari, etc. You need to test the browser compatibility of the application to make sure that your customers are able to use your ecommerce website without any hassle.
6) Testing for Mobile Responsiveness
Nowadays, mobile devices are taking over desktop platforms in terms of internet usage and companies are taking mobile-first approach in their ecommerce applications. You need to test the responsive design of your application in mobile devices of various screen sizes.
7) Checking Performance and SEO-related Things
Another important thing in ecommerce testing is to check the performance of your website/application. You need to conduct performance testing on parameters such as webpage loading speed, throughput, data transfer rate, efficiency, uptime, database performance, website traffic load tolerance, error messages, etc.
You need to make your ecommerce website is having high search engine visibility so that you can get considerable user traffic to your site. You can do this by implement search engine optimization (SEO) on your website. You need to test whether SEO strategies such as title tags, meta-descriptions, URL structure, image alt tags, etc are implemented correctly.
8) Other Common Things to be Tested
There are other common things in your ecommerce application you need to test and they include website content, webpage format, website accessibility, cookies, social buttons, adding/deleting content, removing/adding links, web standards, analytics, and making changes to shipping settings.
By conducting thorough ecommerce website application testing, you can significantly reduce the number of errors that crop up when the website is made live to your customers.