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Monday May 8, 2017
It is important to test e-commerce websites and mobile applications so that it won’t compromise on various crucial factors such as user experience, mobile responsiveness, customer data security, quick load time, and secure transaction. Also, the success of your e-commerce website (or mobile application) depends on the proper functioning of these factors and do not have any bugs in it. Thereby, you can give your customers a nice and enjoyable experience.
E-commerce applications have lots of users worldwide as they deal with finance, marketing, retail & wholesale, manufacturing, and auctions.
In addition, the global e-commerce industry is witnessing huge growth for the past few years and it is estimated to be worth $22.1 trillion, according to United Nations Conference on Trade and Development (UNCTAD).
Organizations need to be given more focus on testing their website or mobile app and make it as an essential part of their future e-commerce application development.
There have been many cases of e-commerce application failure and these failures can be avoided by implementing better testing techniques.
The main reasons for testing your e-commerce application is to check the usability of the application, its user-friendliness, and to make your eCommerce website/application bugs-free.
Also, you need to keep in mind that you have to maintain Quality Assurance standards to show commitment to delivering your quality e-commerce product to your customers. Here are seven important things on how to test an ecommerce website or application.
An e-commerce web or mobile application has four important elements in its structure, and they are:
Image: E-Commerce Web App Architecture
Before you conduct functionality testing, we need to understand the e-commerce website or application very well.
The above-mentioned features are commonly found on all e-commerce applications, yet most of them are customized as per business requirements.
The testing of the complete workflow of your e-commerce web/mobile application consists of:
Another important functionality to test is the payment gateway and you have to conduct multiple tests to ensure it functions properly and provides security while doing online transactions. Here are the checkout and payment processes that you need to test:
Since e-commerce applications hold valuable information (customer’s personal and banking data) you need to conduct security testing to check for security and vulnerability issues in them. You can use testing methods like SQL Injections, ethical hacks on the log in, Register, Payment gateway, and other various pages.
It is important for e-commerce applications to work on all types of web browsers such as Google Chrome, Firefox, Opera, Internet Explorer, Safari, etc. You need to test the browser compatibility of the application to make sure that your customers are able to use your e-commerce website without any hassle.
Nowadays, mobile devices are taking over desktop platforms in terms of internet usage and companies are taking a mobile-first approach in their e-commerce applications. You need to test the responsive design of your application in mobile devices of various screen sizes.
Another important thing in e-commerce testing is to check the performance of your website/application. You need to conduct performance testing on parameters such as webpage loading speed, throughput, data transfer rate, efficiency, uptime, database performance, website traffic load tolerance, error messages, etc.
You need to make your e-commerce website is having high search engine visibility so that you can get considerable user traffic to your site. You can do this by implement search engine optimization (SEO) on your website. You need to test whether SEO strategies such as title tags, meta-descriptions, URL structure, image alt tags, etc are implemented correctly.
There are other common things in your e-commerce application you need to test and they include website content, webpage format, website accessibility, cookies, social buttons, adding/deleting content, removing/adding links, web standards, analytics, and making changes to shipping settings.
Be it an e-commerce application or website social media is one of the most important factors for its success. However, you have to make sure that social media integration is aligned with website architecture and workflow. A/B testing is the best way to test social media workflow.
A/B testing will make sure that the content is working or not with a specific audience.
Integration testing will reveal Social Media API is working fine on your website. And is doing what it’s supposed to do
By conducting thorough e-commerce website application testing, you can significantly reduce the number of errors that crop up when the website is made live to your customers.