Tuesday March 20, 2018
Remote Usability Testing is a technological process that allows you to perform research of the participants, with the help of different tools and virtual vendor services of Remote Usability. This procedure plays a vital role in the decision making and for the massive success of your product.
You can observe and grab the answers from real life users by following specific steps:
Why is it needed?
It is a unique set of test procedures that will enhance your ability to understand how the real-life customers are reacting to your service or product. You can learn and improve their products exclusively for the targeted precious customers.
It is a specific job to run remote user tests frequently for your valuable website. Most of the websites will be having their precious users scattered across the globe and therefore persuading the customers to do the remote user testing by visiting them personally could be a challenging task.
There are methods available to conduct the same test through well qualified online tools. It might take just 20 to 30 minutes that involves few simple tasks. Since the users need not worry about travelling, but merely participate in the test from their home or office within their comfort zone, it is likely that they agree without much concern.
The remote user testing can be “moderated” or “un-moderated” according to the methods implemented to complete the tasks.
When to consider performing a Remote User Testing?
Certain factors make it inevitable to consider remote user testing. Let us analyze few conditions that lead us to this conclusion:
1) There might arise issues in managing the schedules which in turn will hinder the in-person testing, because of the timelines.
2) The targeted participants are usually dispersed geographically, which makes travelling difficult and least preferable.
3) The participants find it difficult to use a particular working device as per the software requirements.
4) Multiple tests can be conducted potentially.
5) The participants gave the flexibility to use their equipment or software essentially.
Moderated Remote User Testing
In Moderate Remote User Testing, Participants are carefully observed by interacting with them while they are completing the test and performing the given tasks. Moderate Resting could be considered as the ultimate choice for completing a structured complex set of tasks, where more interrogation and interaction will highly benefit the procedure. Following guidance steps need to be considered while conducting a moderate Remote User Testing
Moderated Remote User Testing will allow you to assign performance of multiple tasks based on the interview. You can ask the participants follow up questions. Ensure that every person has completed the test. Check and analyze according to the plan.
According to the methodology or technology used, you can efficiently analyze certain types of metrics including time on task, completion rate of the task, the time taken to complete the task, time taken for finishing a single web page, opinion or satisfaction rankings, and pathway covered by the click stream.
Benefits of moderated Remote User Testing
Moderated Remote User Testing is advanced and the best option with two significant advantages.
What is un-moderated Remote User Testing?
The researchers and moderators automate their study using a particular software program. The participants will be attending the test by performing a list of pre-determined tasks. The screen and the voice will be recorded, and they will complete the task by thinking out loud. Participants are the actual decision-makers regarding place and time. A virtual tool will be installed and used for participating, recording the test session and provide honest feedback.
Once the participants complete the tasks, the researchers will be receiving the recorded video results of the participants for review. Un-moderated Remote User Testing does not allow the researcher to communicate in real with the participants during the test. But the researchers can send follow up questions or just interact with the participants, after viewing the recorded test session.
Process and How to run un-moderated Remote User Testing?
Remote User Testing is a wonderful combination of comfort and technology, which allows you to conduct the test for huge participants at much reasonable price rates. Every methodology of user research software has unique advantages and limitations. Therefore it is crucial that you analyze the different Remote User Testing tools and choose the one which is perfect for your research.