Web analytics is mainly used to get insights about a website. However, it can also be used as a major tool for Website Analysis and to perform website testing.
Software testing companies are in search of new ways to increase the testing time. And above all testing is nowadays moving away from water fall model to feedback oriented continuous testing method.
And moreover, test environments is getting complex owing to surplus of devices.
To overcome this issue, web analytics can serve as a major tool. Since the main purpose behind the tool is to increase customer/user experience.
Essential Data Provided By Analytics
If you are a beginner and new to the world of analytics, here are the four metrics which you’ll have to keep it in your mind.
How Analytics Can Help In Website Testing?
Use Analytics Tools Such As Google Analytics
There are numerous analytics tools available now. You can use these tools to gather information about products to perform regression testing and to validate it against assumptions and concerns.
For instance, analytics will give a detailed vivid view about the types of devices are customers using to access a website.
Important information for website testing that you avail from the analytics is the demographical report.
Information such as from where, what kind of network, how often users are switching to new devices and OS’s will serve as valuable data for testing.
A/B Testing is essential for any ecommerce website to make possible improvement that can result in the success of it.
How analytics come into the picture is rather straight-forward. Two pages must be created and the traffic must be diverted to these pages. The page which causes more conversion can be set as a standard for further design and content development.
Kapitall who develops online investment platform tried the same method and resulted in an increase 44% conversion that usual.
Calculate Impact, Risk And The Amount Of Testing Needs To Be Done
The most important aspect of analytics is its ability to integrate with other software.
Websites can leverage this situation and can get insights about the high risk area in a website, most used feature, favorite browser, high impact areas etc.
This secondary addition can also give suggestion on how much testing that needs to be done on our website.
Understand How The User Behaves
Data from user engagement can be used to determine which pages are causing trouble and what sort of testing has to be done to rectify the issue.
Processes Associated With Web Analytics Testing
To calculate the user behavior and its connection with the site, the following are the processes which are involved in the analysis of web data.
Challenges in Web Analytics Testing
Some common challenges which are faced in web analytics testing.
To overcome these challenges, web analytics testing can be automated using automation tools.
Importance of Web Analytics Testing
The importance of web analytics testing is much more than normal testing. This technique will assist you to see how your visitors are linked to your website.
Similarly, Google also uses this data to rank your website up in Google search with the help of an algorithm.
Using various methods of web analytics testing can enhance the performance of your campaign too. Therefore, to increase the conversion rate you can use two methods of testing which are:
Also Read : Big Data Testing : What You Need To Know