Adding New Features to Apps: How to Test and Release?

Android App Testing, iOS App Testing

Friday November 9, 2018

Updates are inessential for an app to keep up with time, for monetary benefits and to make the customers feel that the makers of the apps are putting in so much of effort.

Apart from bug fixing, the addition of new features is also essential for the survival of any app.

The biggest question here is how to test these new features of an app that has already been tested or not been tested?

interested? go through this blog.


Developing New Feature?

While developing a new feature for your mobile app you need to determine what you are going to develop? The new feature that you will develop should be worth releasing, otherwise, it might mislead users.

You need to come up with a feature according to the app’s user base responds to various elements of the mobile application.

Run various experiments for in-app elements to better understand the missing feature.

Know the Impact of New Feature among the Users

Before releasing new features that you have developed, it needs testing to determine the impact among the users and application.

To better understand the impact of your feature you need to perform mobile application testing.

Mobile app testing will help you to understand the business impact of this new feature and what improvements should be made before release.

Testing of New Feature

Before releasing a new feature, it has to be tested with real-world test cases.

As the feature will be released among thousands of users, it becomes even more difficult to release an application that is error free, as every individual is different from another.

Thus, below is some process for testing a new feature for mobile application.


  • Field Testing

Field Testing becomes an important aspect for testing this new feature and its impact in real-world scenarios.

This test will be carried out by QA testers where they would be using this integrated feature as per the need in the real world.

However, field testing becomes little difficult to carry out as it requires a large number of dedicated testers to execute field testing effectively and smoothly.

Also, field testing would require a number of devices and their maintenance which increases the cost of testing.

Although, this test may cost more it will provide an excellent overview of your new feature and its acceptance in the real world.

  • Leverage Your Community

 Another option for you to test your new feature in real-world cases is to leverage your community.

You can easily source alpha and beta testers for testing of your new integrated feature in the mobile application.

With the help of alpha and beta testers, you will be able to get an appropriate feedback from actual users who will be using your new app feature in a real-world scenario.

While sourcing alpha and beta testers may come with risk, it provides an excellent method for exposing bugs to them.

It becomes a reliable method that can be gathered in a form of valuable feedback from actual users and let you do further improvement in your mobile app.


  • Incorporating Your Application

For a more efficient field testing of your new feature, you can also incorporate your integrated mobile application into daily activities and workflow of your team members.

This will help you to encounter bugs and issue in your new feature naturally by your team.

Not only, it will save some cost for sourcing alpha and beta testers for your test but also it will increase the efficiency to detect any issue in a timely manner and improves it as soon as possible.

You can also use this approach to uncover details such as battery usage, device compatibility, and other environmental factors.

  • Crowd Sourced Testing

 This test will expose the benefits, effectiveness, and efficiency of your application.

To perform Scaling UX and exploratory test, testers would require enough time to devote to these valuable testing approaches.

Your team would need to use automation tools and services to free up team’s time which can be utilized for other testing approaches.

Automation tools will enable them to eliminate the effort of testing application in a repetitive cycle.

  • A/B Testing

A/B testing for your new feature in the mobile application would enable you to observe which versions perform better.

This test will compare your version A app with version B app and checks which one is performing better.

While conducting A/B testing you need to focus on key aspects such as user onboarding, user engagement rate, or user retention.

Making an Announcement of Your New Feature In-App

After completing mobile app testing for your new feature with improvements,

you can now make an announcement to all the users about the addition of the new feature in the application.

Introducing your new feature to the application will be useless if the right users are not aware of it.

To ensure that the right people know about this addition, you need to decide on how you are going to tell users about the new feature.

You can either use real-time context to tell them about the new feature or just make a proper announcement of your new feature before global release.

After achieving all these steps you can successfully release your new feature to your mobile app without any hesitation.


Once, your new feature is live and released globally, you need to get feedback from different users who had just used your new feature.

This will help you to understand the true nature of your new feature. What if people did not use your new feature?

Or did they have any issues?

You can easily get a feedback from your users regarding your new feature and make sure to improve them.

After releasing your new feature you can also record the impact and compare it with your testing results to ensure more improvement in testing areas.



Cost Calc.


Call Us